Supply chain visibility — So what?

Supply chain visibility is fashionable, and vendors will tell you all the benefits— but is it worth the investment? If visibility shows a shipment to Walmart will be late:

• You should know this already because the majority of late arrivals are caused by dispatching it late
• So what can you do about it now?

It would seem to me that you should be proactive, and not shipping loads late requires a much broader view than blaming the warehouse.  

Needed = making good network-wide plans that can be executed.

• Good companies make good plans

• Great companies execute

..and visibility is closing the stable door after the horse has bolted.