Supply Chain Optimization

Getting More Carrier Capacity

Getting more carrier capacity the expensive way:  Buy trucks – the backlog at truck assembly lines in North America has grown to 205,000 orders – up sharply from 89,300.

 
Getting more carrier capacity cheaply:  Ryder, which rents trucks and trailers, allows others to set their own price and rent their idle equipment on a short-term basis using COOP.  Why cannibalize your own business?  Ryder has a much bigger fleet by leveraging vehicles it does not own.  See the example above.